[this is the third part from series of posts on feminism:
feminism as philosophical theory (part 1); feminism as political ideology (part 2); feminism as a marketing campaign (part 3)].

finally i would move on to consider feminism as successful marketing campaign run by strictly commercial feminist organisations. short explanation of this view would have to start with consideration of mechanisms and techniques used by pressure groups and various activists to raise awareness among the public about their “causes” and by doing so apply pressure on bureaucratic apparatus of modern welfare-states. which subsequently translates to inflow of large governmental grants, facilitating further promotion of the “cause” and allowing to maintain achieved status. and all this in the name of equality and war on unjust treatment of victimised groups in society. quite clearly there is hardly anything unusual in such relationship between pressure groups and governmental agencies. however what makes feminist activism so successful is the fact that unlike other social movements it does not advocate for the rights of minority groups but on the contrary has an direct appeal to the majority of the population. which makes politicians particularly susceptible to propagated by feminist groups ideas and their agendas.

it is important to note that such activism should not be necessarily a bad thing; and history of women liberation movement shows how this can be truly aimed at eradicating gender inequalities within legal system. however, after securing its main victories during the second wave the largest feminist organisations resembled powerful and well organised multinational corporations which could not simply disband and disappear. their enormous influence enabled them to pursue other social agendas not necessarily concerned with equality which is hardly a well defined concept. in such an environment emergence of high flying activists/entrepreneurs was just a matter of time.

in favourable environment, reinforced by existing organisational structures and encouraged by politicians from all sides who were keen to jump on the bandwagon of equality , these feminist activist/entrepreneurs were highly effective in securing grants handed out by governments of most powerful states. in addition the absence of any kind of competition meant that these organisations gained monopoly in number of areas now considered as women issues.

finally, in order to maintain their superior positions these organisations flooded the media with their research reports based on questionable “evidence”, dubious “facts” and misconstrued accounts official statistical data. unsurprisingly, in such ferocious medial storm over certain social issues and faced with unscrupulous propaganda techniques, the underfunded academic research tended to pass unnoticed by general public and effectively could be ignored by governmental officials and policy makers.

in interesting comment to the guardian, Belinda Brooks-Gordon gives an account of such mechanism in relation to sex work and trafficking (Vested interests have inflated the numbers of trafficked women).

wpid-wpid-feminist-inquisitioncopy-2010-07-7-07-31-2010-07-10-19-36.jpg

there is abundance of various materials in relation to feminist propaganda aimed at achieving certain ideological gains in many other areas and i touched on these issues in my earlier posts (“when ignorance reigns, life is lost”, fact is a feminist issue and on julie bindel’s unhealthy and disturbing fantasies) but since this entry (and previous two) turned out to be solely based on my misguided rumblings and is so obnoxiously free from any kind of references i feel compelled to invite those interested in the subject to consider how effective these “feminist techniques” proved to be by looking at some of the issues deterring researchers concerned with intimate partner violence for the last few decades and which were brilliantly summarised by prominent academics from the University of British Columbia, Donald G. Dutton and Tonia L. Nicholl in their article “The gender paradigm in domestic violence research and theory: Part 1-The conflict of theory and data.”. [Dutton, D.G., Nicholls, T.L. (2005), The Gender Paradigm in Domestic Violence Research and Theory: Part 1 – The Conflict of Theory and Data, Aggression and Violent Behavior, 10, pp. 680-714].

also i would like to take the opportunity and strongly recommend further reading of academic articles treating on the same subject in context of domestic violence :

Dutton, D. G., Corvo, K. N., & Hamel, J. (2009). The gender paradigm in domestic violence research and practice part II: The information website of the American Bar Association. Aggression and Violent Behavior, 14, 30-38. (link)

Gelles, R. J. (2007). The politics of research: The use, abuse, and misuse of social science data – the case of intimate partner violence. Family Court Review, 45, 42-51. (link)

Kelly, L. (2003). Disabusing the definition of domestic abuse: how women batter men and the role of the feminist state. Florida State Law Review, 30, 791-855. (link)

summing up, the presented above general overview of feminist theoretical underpinnings and its political activism, as i understand them show how this once credible and powerful social movement was subsequently reduced over the past decades to lacking legitimacy cultist following built around particularly hateful dogma which subsidises large number of horrendous, money making enterprises. and having very little concern about equality and women issues. having said that I am glad to announce that I am officially through with feminism in all its shapes and forms because in my humble and misguided opinion, modern feminism (with exception of egalitarian strain) at best should be seen as some prejudicial and vicious money making scheme which has very little to offer for modern societies (western) which regard equal, fair and just treatment of all individuals as the highest priority.

which does not mean that reports on curious feminist stunts will disappear from this space.
it’s just too much fun.

Comments
  1. [...] feminism as marketing campaign (part 3) [...]

  2. [...] feminism as marketing campaign (part 3) [...]

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